Eick's order to monitor all Replay usage patterns is aimed not just at what commercials are skipped but, more subtly, what users don't skip. Look at a recent case in Los Angeles pitting AOL Time Warner, Walt Disney, and Viacom against Sonicblue, makers of the ReplayTV 4000 personal video recorder. The record and film companies want to bake identity into digital copying devices - not just TiVos but all computing form factors. The battle is being waged on at least two fronts-by the Recording Industry Association of America (RIAA)/Hollywood studio content owners, and by its customers, aka you and me. The civil rights struggles of the '60s are morphing into the digital rights wars of today. Google reminds me that it was Gil Scott-Heron who said, "The revolution will not be televised." He was right: It will be digitized. But a new IMAX film of the construction of the space station is deemed boring by film critics because it doesn't look as "real" as the new Star Wars trailer. It's easy to make fun of people who remain convinced that the Apollo moon program was actually shot on a soundstage, with the funding used to finance the secret war in Cambodia. From the moment Stanley Kubrick art-directed the look and feel of the space program in 2001: A Space Odyssey, reality has been trying to catch up to science fiction.
History may be being rewritten before our very eyes, as digital technology renders the comic book dreams of our youth in hyper-realistic stadium-seating resolution.
Or is there? Will Super-Man suddenly start to look acceptable? Good film, though." I knew it! After all, there's no hyphen in Superman. AM I CRAZY, or did someone add a hyphen to Spider-Man? I instant-messaged InfoWorld Editor At Large Ed Scannell that question and got a quick reply: "Yes, you are crazy - but, yes, the hyphen is new.
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